A persona is who you are when you read Tessera. Each persona has its own ranking weights and its own writing style — pick one on the dashboard, and every company is re-ranked and re-written for that buyer.
Starter personas
Ship with Tessera. Edit to retune the lens.
Sales Rep · Sales Tooling
starterI'm a sales rep at a sales-tooling company (CRM, engagement, RevOps). I want a short cold email to a senior buyer at this company that references specific recent events about their go-to-market motion — new CRO hires, RevOps hiring surges, earnings mentions of GTM efficiency, recent funding.
Hedge Fund Analyst
starterI'm a buy-side equity analyst writing a short pre-earnings note for my portfolio manager. I want a directional read (Constructive / Cautious / Neutral) grounded in the company's recent hiring, product, operational, regulatory, and prediction-market signals.
Vendor Risk Officer
starterI'm a third-party vendor-risk officer monitoring this company as a critical supplier. I want a brief that flags execution risk, key-person risk, regulatory risk, and recommends concrete actions (updated SOC 2, business-continuity statement, etc.). Scope: vendor risk only — not generic threat intel or brand exposure.
Your personas
Created by you. Edit or delete anytime.
VC Acquisition Scout
I am a VC. I want to know if this company would be a good acquisition target for one of my portfolio companies. I care about scaling pain, talent flight, pricing strategy.